Market
Customer & competition
Targeted health- and environment-conscious consumers; assessed natural alternatives, substitutes, supplier access, and established competitors.
01 — Business case
From idea to executable plan.
Go to market
Product, price, promotion, place
Mapped a multi-format product line, indicative pricing, digital/influencer promotions, sampling, and e-commerce and retail distribution.
Operations & finance
Build, source, distribute
Modeled facility requirements, natural-input sourcing, equipment, staffing, cost structure, and approximately ₹80 lakh in startup funding.
02 — Read the research
The business-plan PDF
Browse the 9-page case-study summary below. The longer original academic report contains private contact details and signatures and is not published here.